eKelas Usahawan upskills entrepreneurs from Kelantan in creative copywriting

One of the main topics of eKelas Usahawan is creative copywriting, a key component of digital marketing. Specifically, creative copywriting is key to driving engagement and capturing audience attention through social media. Through our digital marketing workshops, we show how effective copywriting on platforms like TikTok, Instagram, Twitter, and Facebook not only delivers brand visibility but also creates meaningful connections with customers, and ultimately leads to sales and revenue growth.

With the introduction of artificial intelligence (AI), copywriting has become even easier and more fun. During the workshops, we present examples of how micro-entrepreneurs can use AI to come up with creative copywriting and also introduce AI applications that are available online.

We recently conducted an eKelas Usahawan workshop at Pondok Moden Jeli, co-organised by Maxis’ managed NaDi (National Information Dissemination Centre, formerly known as PEDi - Pusat Ekonomi Digital) in Kelantan. Collectively, we trained 56 local entrepreneurs in that district on creative copywriting and other topics such as digital marketing strategies, photography and digital editing tools, and campaign planning.

By mastering creative copywriting and understanding how AI tools can help them, these micro-entrepreneurs can now transform their social media presence into a powerful customer magnet.