Maxis showcases Mobile Identity solution to enable seamless and secure authentication on digital platforms
- Solution simplifies user experience by enabling seamless and secure authentication on digital platforms against real-time telco data
- Maxis Mobile Identity solution offers advanced verification APIs (Application Programming Interface), starting with Number Verify API
- Telco APIs will unlock greater possibilities for businesses and industries to deliver secure and seamless digital experiences
Maxis, Malaysia’s leading integrated telco, recently showcased its Maxis Mobile Identity solution to deliver seamless, secure, and simplified authentication experiences for mobile users. The solution leverages a suite of advanced telco verification application programming interfaces (APIs), starting with Number Verify API.
The Number Verify API authenticates mobile devices by verifying that the provided phone number matches the one used on the device based on real-time telco data. This ensures a simplified user experience from app onboarding to password resets and logins, replacing SMS-based one-time passwords (OTPs) or transaction authorisation codes (TACs).
Through this solution, mobile numbers can be securely verified against valid and active numbers in the background without having to leave the platform. This makes the user journey more seamless and intuitive. In addition, the solution enhances security by reducing customers’ exposure to scams and fraud through SMS verification. This is ideal for customers of financial service providers such as banks and e-commerce platforms.
Maxis Mobile Identity was showcased at Smart Nation Expo 2024 in the presence of Minister of Digital, YB Gobind Singh Deo. Following the showcase, Maxis Business, the B2B arm of Maxis, looks forward to engaging financial institutions, e-commerce platforms and application developers to drive greater adoption of more such advanced API solutions to improve user experience.
We are excited to explore the many possibilities enabled by telco APIs to further enhance customer experience. With this solution, we are not only simplifying the process for users but also safeguarding them against fraud and scams. We believe the adoption of more such API-based solutions will unlock greater possibilities for businesses and industries to deliver more seamless and secure digital interactions end-to-end. - Prateek Pashine, Chief Enterprise Business Officer of Maxis
The Maxis Mobile Identity solution is built for interoperability and federation amongst operators. Maxis is partnering with Singtel for the regional federation of telco API to enable network-based authentication for mobile subscribers. The partnership is rooted from the Bridge Alliance API Exchange (BAEx) initiative, which has been endorsed by 13 leading telcos across Asia including Maxis.
This solution works in accordance with the GSMA Open Gateway framework (CAMARA), a globally recognised initiative that is designed to provide universal access and ensure swift deployment and integration across different countries and mobile networks, allowing more service providers and end users to benefit from the solution. Additionally, the API’s interoperability following CAMARA’s framework and standards simplifies integration for developers, enabling the creation of more reliable, efficient, and secure mobile applications.
For more information on Maxis Mobile Identity, visit https://www.business.maxis.com.my/en/digital-services/mobile-identity/
