This Hari Kebangsaan and Hari Malaysia, Maxis celebrates those who drive the digital economy and shape our culture
- Celebrates the fearless and progressive spirit of Malaysians who lead the nation in embracing new possibilities
- Malaysia Day edition eKelas Usahawan workshop to be held in September
- Maxis committed to empowering youth and all Malaysians to Teguh Bersama on Rangkaian Kita Rangkaian Malaysia
In recognising Malaysian youth as leaders of today and tomorrow, Maxis has unveiled its Hari Kebangsaan and Hari Malaysia’s brand film, “Apalah Generasi ini?”. The film pays tribute to youth who are culture shapers and drivers of the digital economy, celebrating their fearless and progressive spirit in embracing new possibilities.
“Apalah Generasi ini?” follows the challenges of several young Malaysians who are trying to find gainful employment in a society that expects them to conform to existing ideals and norms. In a quirky unveiling of their fresh and unique job interview responses, we eventually discover that these individuals are content creators and video makers who are equipped with the digital skills to thrive in the future. Having earned their income from internet-based jobs, they contribute random acts of kindness to B40 communities. Check out the brand film here https://youtu.be/r-74sXnpmQ0
“We are inspired by the new generation of Malaysians who embodies the Always Be Ahead spirit while constantly redefining what it means to live, work and play in this digital world. In lifting up these Malaysians, we hope to contribute to the nation’s aspirations to be Teguh Bersama. We are committed to empowering them with the digital tools and skills to thrive, as we firmly believe that they are core to Malaysia’s diverse and vibrant digital economy,” said Tai Kam Leong, Head of Brand and Marketing, Maxis.
Malaysia Day Edition eKelas Usahawan Workshop
In conjunction with the national celebrations, Maxis will be organising a Malaysia Day edition of its popular eKelas Usahawan workshop on 24 September 2022. Primarily targeting women entrepreneurs from B40 communities, eKelas Usahawan comprises a series of digital marketing workshops with a practical and hands-on approach to equip entrepreneurs through modules including tips and basic skills on marketing, digital photography, copy writing and planning for marketing and advertising campaigns via online and social media platforms. Since its launch last year, more than 1600 entrepreneurs have been trained under the programme.
The virtual workshop is open to all existing or aspiring entrepreneurs. With a limited capacity of only 300, seats will be reserved on a first come, first served basis. To sign up, go to: https://www.maxis.com.my/hari-malaysia-2022
As the nation’s leading converged solutions provider, Maxis is constantly embracing new technologies and possibilities to help all its customers, businesses and the nation to Always Be Ahead in this changing world. In connecting the nation on Rangkaian Kita Rangkaian Malaysia (RKRM), Maxis serves people from all walks of life based on each of their unique requirements through its All-Ways Connected converged connectivity and solutions. Beyond this, Maxis’ RKRM connects Malaysia’s diverse network of people through its various community initiatives – from after-school digital learning, building greater digital presence for entrepreneurs in underserved communities, humanitarian efforts, as well as investing in the next generation by equipping them with the digital skills and tools to thrive in the future.
