Be Part Of Merdeka This Year With Maxis' Virtual Parade!

Participate in the National Day Parade virtually from wherever you are by uploading photos onto Instagram, Twitter or via mylaunchpad at merdeka.mlp.my
Most unique and interesting photo submitted before September 9 will be featured in Maxis’ Malaysia Day newspaper ad
Maxis is proud to be part of this effort and to provide a digital platform for Malaysians to be part of Merdeka Day in a unique way

MEDIA RELEASE
For immediate release
Kuala Lumpur, 30 August 2013

Each year when we celebrate Merdeka Day, it is customary and a culture for Malaysians to witness and be part of the ever-patriotic National Day parade, which is a symbol of unity and pride for our country. However, not everyone is always able to physically be at the parade and join in the celebrations. So this year, in conjunction with the National Day celebration, all Malaysians will have the opportunity to be part of Merdeka by participating in Maxis Berhad’s (Maxis) Unite for Malaysia parade, from wherever they are.

To be part of the virtual parade, created by Maxis, Malaysia’s only integrated communications service provider, all they need to do is take a photo of themselves or even their friends, and upload it onto their Instagram or Twitter accounts with the hashtag #unite4msia, and their photo will be automatically added to the parade on Maxis’ mylaunchpad site, at merdeka.mlp.my. PC users can go directly to merdeka.mlp.my to upload their photos. In addition, the most unique and interesting photo submitted before 9 September will be featured in Maxis’ Malaysia Day newspaper advertisement on 16 September.

“This is just another avenue for Malaysians to not just be part of this parade in a virtual sense, but importantly express their patriotism and pride for Malaysia in a very unique way. We are therefore proud to be part of this effort and to provide a digital platform for all Malaysians to be part of the 56th Merdeka Day. It is also an innovative way for us to showcase our creativity in our photos!” said Mei Cheong, Maxis’ Head of Brand.
The Unite For Malaysia campaign will also represent the longest parade held in Malaysia stretching from 31 August 2013 to the eve of Malaysia Day on 15 September 2013.
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About Maxis Berhad

Maxis Berhad is Malaysia’s only integrated communications service provider with RM8.9 billion revenue in 2012 and over 14 million subscribers. As one of Malaysia’s most admired home-grown brands, Maxis has evolved from being a premier mobile operator to one that offers an extensive suite of services to enrich its customers' lives whether at home, at work or on-the-go: mobile and fixed voice, messaging, mobile internet, wireless and wired high speed broadband, and multi-screen content and applications - be it entertainment, education, security or cloud computing - through mobile, fixed and satellite networks. Maxis launched the first high-speed networks in Malaysia including 3G, 3.5G, 3.5G+ and was the first to launch 4G LTE (Long-Term Evolution) early this year. Maxis’ high-speed network footprint is the largest in the country with 95% 2G and 82% high-speed 3G coverage.

As a key supporter of the Malaysian application development ecosystem, Maxis partners with local developers to bring innovative applications to its customers while also making available the widest range of localised content in the market, with a selection of free Apps that appeal to different segments across various smart devices. Maxis’ efforts in innovation, excellent customer service and providing value to stakeholders have earned the Company numerous awards including the historic win of 20 awards at the 13th Customer Relationship Management and Contact Centre Association of Malaysia (CCAM) Annual Awards in 2012, Best Managed Company, Asia’s Best Employer, Putra Brand of the Year Awards in 2011 and Top 5 Best Global Operator Award by World Communication Awards in 2012 and 2010. Committed to contributing to the communities it operates in, Maxis’ Corporate Responsibility efforts focus on making a ‘Positive Impact’, harnessing leading-edge technology to create value for the economy, society and the environment. For more information, please visit: maxis.com.my