Maxis Uses Innovative Touch Technology To Invite Malaysians To Light A Life This Deepavali

This Deepavali, Maxis launches microsite (www.maxislightalife.my) as part of its Light a Life campaign, featuring an interactive dual-story film to help raise awareness about underprivileged youth. The interactive film tells the story of how 4 out of 10 underprivileged youths will fall into a life of crime and violence. With just a touch of the screen, viewers will be able to switch to a parallel storyline that holds a more promising ending.

“Following our #MySecondChance campaign last year, we are once again working with MySkills Foundation to reach out to underprivileged youth through our Light a Life campaign. For this campaign, we are empowering Malaysians through a creative digital platform to make a difference through donation and volunteerism,” said Dushyan Vaithiyanathan, Maxis’ Head of Consumer Business.

Malaysians can be part of the campaign to personally touch the lives of MySkills youth. They can register via the microsite (www.maxislightalife.my) and extend their help in any of these ways:

Make a monetary donation
Volunteer to conduct talks in career development or industry training
Volunteer their time as a friend or mentor at any of MySkills institutes
Offer internships within their organisation
Host or sponsor skills training activities such as vocational trades or performing arts

“Connecting to those in need who want us to ‘hear’ them is never an easy task. By partnering with Maxis on their Light a Life campaign, MySkills Foundation is able to reach more youths, to make their tomorrow a better day,” said S.Pasupathi, Director of MySkills Foundation.

To find out more about the Maxis Light a Life campaign and how you can participate, please visit www.maxislightalife.my.