Maxis simplifies customers experience with Gen AI-powered concierge for businesses
- Gen AI-powered intelligence features 24/7 instant roaming support, smart travel recommendations and context-aware conversation capabilities at launch
- Named Mia, the Gen AI concierge was jointly developed with Amazon Web Services (AWS)
- Maxis to continue harnessing Gen-AI capabilities to drive digital innovation and deliver greater value to customers
Maxis, Malaysia’s leading integrated telco, has introduced Mia (Maxis Intelligent Assistant), an innovative generative artificial intelligence (Gen AI) powered concierge service for business customers. Designed to simplify customer experience on the Maxis Business Hub (MBH) digital self-serve portal, Mia combines conversational AI with intelligent workflow automation to deliver seamless roaming service management for businesses.
Mia represents a leap forward in AI-driven solutions by Maxis Business, Maxis' B2B arm, as an intelligent, guided chatbot service offering 24/7 instant roaming support, smart recommendations and personalised suggestions. With Mia, customers will be able to access information and complete tasks related to their accounts and services effortlessly, using conversational style interaction, ensuring a faster and more intuitive experience. This means less time spent on inquiries and more time focusing on what matters most to their business.
"Maxis Business is pioneering Gen AI adoption in the B2B space, harnessing its transformative capabilities that have already redefined many B2C customer experiences today. Mia demonstrates our commitment to leveraging AI as an enabler of innovation. By integrating Mia into our digital experiences, we create a seamless and intuitive interface that empowers customers to manage their services and needs. Equipped with contextual intelligence, Mia understands user intent and interactions, enhancing the overall customer experience. We will continue to expand Mia’s functionality and capabilities, further reinforcing our dedication to delivering world-class customer service to businesses." - Prateek Pashine, Maxis Chief Enterprise Business Officer
Mia is a breakthrough in generative AI innovation, powered by cutting-edge AWS technology. Built on Amazon Bedrock and featuring a leading large language model (LLM), this revolutionary solution harnesses the full potential of AWS's industry-leading cloud infrastructure.
"Maxis' launch of Mia demonstrates how Malaysia's leading enterprises can harness generative AI through Amazon Bedrock to transform customer experiences. As one of the first companies in Malaysia to deploy Amazon Bedrock, Maxis is working backwards from customer needs to deliver industry-leading engagement solutions. By building Mia on AWS's secure cloud infrastructure and comprehensive suite of advanced services, Maxis shows how Malaysian enterprises can create real business impact. This is only the beginning and we look forward to continuing our long-standing partnership with Maxis, delivering the very best for their customers leveraging AWS." - Pete Murray, Country Manager, Malaysia, AWS
Maxis has been integrating AI, machine learning and Generative AI across its operations to boost efficiency and elevate customer experiences. The company continues to explore new ways to harness its capabilities, driving digital innovation and delivering greater value to both its B2C and B2B customers.
