Penang State Government and Maxis collaborate to support digital skills development and STEM education
- Maxis to provide digital marketing workshops and digital learning resources for entrepreneurs, youths and students in Penang
- Initiatives to be delivered through Maxis’ flagship community programmes, eKelas Usahawan and eKelas
- Collaboration builds on Maxis’ earlier MoU with Digital Penang to drive digital adoption among MSMEs in the state
The Penang State Government and Maxis, Malaysia’s leading integrated telco, are collaborating to support digital skills development and digital learning in the state.
The collaboration was formalised today at a Memorandum of Understanding (MoU) signing ceremony with Guest of Honour Yang Berhormat Jagdeep Singh Deo, Penang Deputy Chief Minister II and State Exco for Human Capital Development, Science and Technology.
This latest development builds upon Maxis’ prior community and digital initiatives in the state, having formalised an MoU with Digital Penang in 2023 to drive digital adoption among micro, small and medium enterprises (MSMEs) in the state.
During the ceremony, YB Jagdeep highlighted the importance of digital skills and learning in advancing Penang’s inclusive growth agenda.
Our aspiration under our Penang2030 vision is to build a family-focused green and smart state that inspires the nation. As part of this inclusive vision, we want to tap into opportunities in the digital economy and develop a digitally engaged society. In line with this, we look forward to working closely with Maxis on their flagship community programmes on digital marketing and after school learning. - YB Jagdeep Singh Deo, Penang Deputy Chief Minister II and State Exco for Human Capital Development, Science and Technology
We are grateful to the Penang State Government for this opportunity to expand our Maxis eKelas Usahawan and eKelas programmes across the state. In line with our belief that Tomorrow Begins Today, we can together develop future-ready entrepreneurs and youths who will be able to thrive in the digital economy of tomorrow. - Goh Seow Eng, CEO of Maxis
Under the collaboration, Maxis will provide digital marketing skills training for entrepreneurs and youths in Penang. In addition, the Company will expand the reach of its digital learning resources among students and teachers in Penang schools.
These initiatives will be delivered through Maxis’ flagship community programmes, eKelas Usahawan and eKelas:
Maxis eKelas Usahawan is an established programme with a proven track record, having trained close to 7,000 entrepreneurs since 2021. It provides free digital marketing workshops to train entrepreneurs and youths on digital marketing strategies, campaign planning, photography, graphic design, generative AI prompts and copywriting.
To date, Maxis eKelas Usahawan has reached over 440 entrepreneurs in Penang.
Maxis eKelas is a free after-school digital learning programme for students from Year 4 to Form 5. eKelas makes engaging education content aligned to the Malaysian syllabus accessible to students nationwide, including those from rural communities. Science, Technology, Engineering, and Mathematics (STEM) education is one of its focus areas.
Recognised by the Ministry of Education, Maxis eKelas officially became part of the Ministry’s digital learning portal DELIMa last year, further expanding its accessibility for all students and teachers nationwide.
Maxis works closely with the State Education Departments to conduct briefings in schools. Maxis eKelas has grown from strength to strength, reaching a total of over 120,000 registered users to date, of whom 3,700 users are from Penang.
